Marketing is a dynamic field that requires a combination of creativity, strategy, and analytical skills. If you're looking to pursue a career in marketing or enhance your marketing skills, earning a degree in marketing is a great place to start. However, balancing work, personal commitments and on-campus classes can be challenging.
Luckily, many top universities in Australia offer online marketing degree courses, providing students with the flexibility they need to earn their degrees without sacrificing their other responsibilities. In this blog, we'll be exploring the best universities in Australia that offer online marketing degree courses.
These universities have a reputation for academic excellence and offer a range of flexible learning options, including self-paced programs and part-time study options. Whether you're interested in digital marketing, brand management, or market research, these universities offer a variety of specialisations to suit your interests and career goals.
So, if you're looking to earn a marketing degree and take your career to the next level, read on to discover the top universities in Australia that offer online marketing degree courses.
Quick Links To Online Marketing Degree Courses
Edith Cowan University
Bachelor Of Marketing, Advertising And Public Relations
- 3 years full-time or part-time equivalent
- 70 Indicative ATAR
- Commonwealth supported - estimated 1st year indicative fee AUD $15,150
RMIT Online
Graduate Certificate in Marketing
- 8 months intensive, part-time
- 4 Courses (7 weeks each)
- $3,960 per course, FEE-HELP available
University Of Technology Sydney
Master of Digital Marketing (Online)
- 2 years (minimum)
- 12 subjects
- $3,996 per subject, FEE-HELP available
Edith Cowan University
Bachelor Of Marketing, Advertising And Public Relations
This degree program combines marketing, advertising, and public relations to equip graduates with a wide range of skills for working in creative industries. Students will learn strategic business management skills alongside marketing skills and develop important employability skills such as critical thinking, communication, teamwork, and problem-solving.
The program offers opportunities for work placements in students' areas of interest, allowing for practical insights and industry connections.
Students will work with real-world industry contacts using industry-standard software to gain the necessary skills to attract and retain customers and enhance relationships with products, brands, or organisations. They will also gain experience in traditional and digital media and build portfolios to showcase their skills. With a strong focus on advertising, marketing, and public relations, graduates will be prepared for diverse careers.
RMIT Online
Graduate Certificate in Marketing
The Graduate Certificate of Marketing program offered by RMIT Online is designed to provide current and future marketing managers with the necessary skills to think strategically about how marketing can add value to businesses. Students can develop a solid foundation in marketing management and gain insights into consumer behaviour through the program.
They will learn how to create research programs and interpret research results, as well as develop effective marketing strategies that can be applied today to address business challenges and drive results. The program is taught by renowned industry experts, and the practical skills and latest concepts learned can be immediately applied to the student's current role.
The program also serves as a pathway to RMIT Online's Master of Marketing program. Overall, the Graduate Certificate of Marketing program enables students to see marketing in new ways and equips them with the knowledge and skills needed to excel in the field.
University of Technology Sydney
Master of Digital Marketing (Online)
The Graduate Certificate in Digital Marketing at UTS requires applicants to have completed a UTS-recognised bachelor's degree in Marketing or a related business discipline. Non-business graduates must have two years of full-time, or equivalent, relevant marketing work experience. Those without a previous academic qualification must have a minimum of four years, or equivalent, relevant marketing work experience and the general capacity to undertake tertiary education.
The UTS Master of Digital Marketing (Online) is designed to meet the significant global demand for digital marketing professionals. This degree is for data-driven and strategic marketing professionals who want to excel in the digital skills of today and prepare for future change. The course is suitable for both early-stage marketing career professionals and experienced marketers who want to upskill their digital marketing tools and strategies.
This 100% online course enables you to work full-time while acquiring the applied digital marketing skills needed to take control of your career. The course teaches future-focused skills required for the industry as it continues to evolve, and students can apply these skills immediately in their work.
University of South Australia
Bachelor of Marketing and Communication
The program enables students to develop a versatile skill set that covers various areas such as social media, advertising, public relations, content creation, marketing analytics, retailing, and brand management. The course focuses on teaching emerging trends in digital marketing, such as online advertising, mobile marketing, and customer relationship management (CRM) strategies.
Students will learn to combine creative thinking and data analysis to develop effective integrated marketing and communication campaigns in the digital era.
The program is delivered by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and provide advice to well-known brands such as P&G and CBS. UniSA Business is a global leader in brand management research and has been recognised as being in the top 1% worldwide, receiving a five-star rating.
Charles Sturt University
Master of Applied Digital Marketing
The Master of Applied Digital Marketing from Charles Sturt University is ideal for marketing professionals or those interested in pursuing a career in digital marketing.
This program provides specialised skills and knowledge necessary to succeed in the dynamic digital landscape. Students will focus on applied learning, studying analytics and major digital channels such as email, social media and search.
Monash University
Digital Marketing Boot Camp
As students embark on the 18-week journey of this digital marketing program, they will be immersed in a challenging curriculum and experience an interactive classroom environment. With extensive support and collaboration with classmates, they will gain hands-on experience in digital marketing, learning how to create and execute successful marketing strategies.
This includes campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, content optimisation, and more. Students will also gain practical experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
The program offers live online classes three days a week, allowing students to maintain their work schedule. Additionally, students can take advantage of a wide range of career services to help them advance in their current careers or seek new opportunities.
Western Sydney University
Bachelor of Business (Marketing)
By studying for an online marketing degree at Western Sydney University, individuals can learn how to navigate the influences of a business and excel in a marketing career. The Bachelor of Business (Marketing) provides the foundation needed to succeed in any organisation. Students will develop skills in producing and implementing marketing strategies, driving sales, and creating influence in the modern marketing environment.
Graduates will have the necessary business, communication, and technology skills to be valuable assets to any company. The Bachelor of Business (Marketing) meets the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).
The School of Business has received AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education, a result of an extensive self-review and an international peer evaluation against rigorous criteria and standards for quality academic and professional excellence.
Deakin University
Bachelor of Marketing (Psychology)
The Bachelor of Marketing (Psychology) program offers students an opportunity to gain expertise in understanding the psychology behind consumer behaviour. This course enables students to develop creative marketing solutions by combining principles from related disciplines. Graduates of this program are in high demand across various industries.
Through this program, students learn about the psychology that drives consumer decisions, allowing them to gain insights into different facets of customers, including culture, lifestyle, personality traits, and decision-making behaviours. The curriculum emphasises innovative data practices, enabling students to translate these insights into effective marketing and communication strategies.
The program provides practical experience in solving real-world business and marketing problems through its work-integrated learning program. Students collaborate with industry professionals to build experience and networks that prepare them for a successful career.
Swinburne Online
Bachelor Of Business – Marketing
The Bachelor of Business with a Major in Marketing provides students with the skills necessary to thrive in the digital age. Taught by experienced marketing professionals, this course covers constantly innovating marketing practices, including the use of cutting-edge tools such as Google Analytics to interpret data and the development of inspiring social media strategies. Students will undertake meaningful assessments, such as developing strategies for live clients and creating a marketing plan for their own unique concept.
The Marketing major also provides connections to the industry, with guest speakers from organisations like Richmond Football Club and The Cheesecake Shop sharing their extensive experience. Graduates will have a keen understanding of core business skills and will be well-equipped to make their mark in the dynamic world of marketing.
Open Colleges
Marketing
A qualification in marketing can provide the necessary skills to succeed in a fast-paced and dynamic environment. The field of marketing offers numerous opportunities for both technical and creative career growth. In today's job market, digital and social media marketing experts have highly sought after as companies allocate larger budgets to their digital marketing activities.
Individuals who enjoy teamwork and storytelling and possess an interest in media and digital content may find a career in marketing to be a perfect fit. Through marketing courses, students can learn from experienced professionals about planning and executing marketing campaigns, utilising digital marketing platforms, and much more. Whether pursuing a nationally recognised qualification or a short course designed to upskill quickly, studying marketing can be the next step in advancing a career.
One way to gain experience in marketing while pursuing a degree is to seek out internships or co-op programs with marketing agencies, companies, or non-profit organisations. Another option is to participate in extracurricular activities such as student-run marketing clubs or competitions.
Courses in a marketing degree program might include principles of marketing, consumer behaviour, market research, advertising and promotion, branding and identity, digital marketing, social media marketing, and marketing analytics. Students may also have the opportunity to take electives in related areas, such as public relations, sales, or entrepreneurship.
Marketing degrees can come in several different forms, including Bachelor of Science (BS), Bachelor of Business Administration (BBA), Master of Science (MS), and Master of Business Administration (MBA) degrees. Some universities also offer specialised marketing degrees, such as a Bachelor of Marketing or a Master of Digital Marketing.
Marketing is an ever-evolving field, and it is important for marketing degree programs to stay up-to-date with the latest trends and technologies. Some current trends in marketing include personalisation and customisation, influencer marketing, and the use of artificial intelligence and machine learning in marketing analytics.
A Marketing degree course helps develop skills such as critical thinking, problem-solving, communication, research, and analytical skills. It also helps students develop an understanding of consumer behaviour and market trends.